In order to embed a YouTube video on Twitter, you need to do so via the YouTube website or app.

It’s a powerful statement that says Twitter’s video engagement is off the charts, and even short videos get so many eyeballs on them that it would make TV networks blush. It’s also worth noting that those statistics describe organic reach: a plenary majority of video views on Twitter come from people just stumbling on them on their feed rather than being presented to them as a sponsored ad. It’s this statistic that has pushed Twitter into overtaking video streaming giant YouTube as the number one source of interesting videos for people to watch. It also helps that Twitter reported that tweets with videos were 300 % more likely to be retweeted, as compared to tweets with GIFs, and a whopping 600% more likely to be RT’d as compared to tweets with photos. There are some 67 million MAUs (monthly active users) on Twitter in the US.Tweets that were promoted with video saved an incredible 50% on cost per engagement.Video tweets on Twitter have 10 times more engagement than regular tweets.Tweets with images generate 150% more retweets.Twitter boasts 1.3 billion accounts, of which 391 million have no followers.What users want from video: 51% breaking news, 49% information, 48% viral content, 40% entertainment, and 37% celebrity.93% of all video shared on Twitter are viewed on mobile devices.In-stream video advertisements increased the desire to purchase by 6%.Reasons for watching Twitter video: 30% news, 30% entertainment, 30% social, 28% new and interesting things, 24% viral activity.

8/10 of active users access Twitter via their mobile devices.

To put it simply, these Twitter statistics should explain it: Over the past decade, video content overtook all other forms of content in terms of accessibility, enjoyability, and engagement, with experts predicting that this is not just a trend, but rather, a complete shift towards video as the primary source of content for internet users. Whether you’re working from a personal Twitter account, or you’re handling a brand’s social media presence, one thing is undeniable: video content gets more likes, more views, more retweets, and of course, more engagement.

Embedded twitter feed on website